Together for the Forkliftheroes

Charge your brand with the StaplerCup spirit!
Joshua Glöggler Buzzerrun

#Excitement: This is the StaplerCup

The ultimate public event for the logistics & manufacturing industry, with millions of enthusiastic fans online and offline – a true emotional highlight! The Forklift World Championship, the official world championship in forklift driving, offers a unique stage for sponsoring partners. Fancy a little foretaste? Watch the highlight video now!

 Forklift driver on Hero Ramp

Key facts & figures about the StaplerCup:

46 million reach

via social media in 2024

51.8 million people

reached via radio, TV and print in 2024

130,000 fans & followers

online

49,000 viewers

on site and via livestream at the 2024 final event

Live broadcast

on Sportdeutschland.TV and YouTube.com

20+ regional championships, international qualifiers and 1 grand final

CharityCup with celebrities

from entertainment, business and politics

Known from

 Media organisations with contribution to StaplerCup

Our core target group: Real packers

  • 86 % men
  • Between 25 and 50 years old
  • Professional groups from the logistics and manufacturing industries
  • Sports enthusiasts and fans of machines on four wheels
  • Spread across the whole of Germany
  • Fast-growing, international audience

StaplerCup 2023 audience impression

Present 365 days, 3 days of exceptional events

The StaplerCup is more than just a unique sporting event – every end of October, the entire logistics world watches. It is also representative of a rapidly growing community that we provide with unique forklift content on a wide variety of channels throughout the year and offers great placement opportunities for sponsoring partners.

TikTok: Reach 30.1 million

540,000 interactions 70,000 + followers (2024)

TikTok

Instagram: Reach 4.2 million

140,000 interactions 36,600+ followers (2024)

Instagram

Facebook: Reach 6 million

49,700 interactions 17,000+ followers (2024)

Facebook

YouTube

90,700 video views (2024)

YouTube

Newsletter

1,350 subscribers (2024)

StaplerCup Website

27,000 unique visitors (2024)

Website

Press mailing list

Publications with a reach of more than 51.8 million

Paid ads

Over 2.5 million ad impressions (2024)

Sponsorship and placement opportunities

Forklift on the HeroRamp

Whether brand or product - the StaplerCup leaves an impression. Link your brand and your products with unique experiences! We offer a wide range of placement and sponsorship opportunities on our channels and during the live event.

Do you have your own ideas for sponsorship? Let us talk to you. We are open to good ideas that create win-win effects.

  • Sponsorship of individual competitions such as the Men's and Women's World Championship or the Team World Championship
  • Becoming a timing, livestream, course or expert stage partner
  • Place adverts on the screens on site and in the livestream
  • Banner advertising in the Aschaffenburg event hall (capacity approx. 5,000 spectators)
  • Product placement on site (e.g. safety shoes, main prizes, competitions, etc.)
  • Product or brand placement on our social media channels
  • Playout of jointly produced media content
  • Visibility on the StaplerCup website as a sponsoring partner
  • Depending on placement: Mention in press releases and visibility in highlight films and event photos
  • Inclusion in the live moderation, e.g. as an interview partner

 Continental as a sponsor of the StaplerCup

Sponsors who have already committed to the StaplerCup

Sponsoren StaplerCup

Award ceremony men StaplerCup 2023

We are looking for sponsorship partners like you

The StaplerCup is an affair of the heart, realised with a lot of sweat and hard work by the employees of Linde Material Handling GmbH. We are looking for sponsoring partners who are just as passionate about this extraordinary sporting event and are a perfect match for our target groups. The StaplerCup is also: a constant for the logistics sector and the manufacturing industry. The 20th edition of the event will take place in 2025. We are therefore particularly pleased to have partners who are committed to the StaplerCup in the long term. For example, Continental, one of our most loyal and long-standing sponsoring partners.

Interested in becoming a StaplerCup sponsor?

Then get in touch with us now and we will discuss your individual sponsorship and placement options together.

Mr. Florian Müller

E-mail: staplercup@keoz.com

Phone: +49 2161 277 55 – 92